Augmented, virtual... What do the new realities offer?
Learn about the applications, opportunities and new lines of business that have been promoted by these new technologies.
It is no novelty that new technologies are advancing at an unstoppable pace in business. The search to offer a differential value to the customer is becoming more and more necessary and, given the advance of digitalisation, the way to achieve this is increasingly linked to providing innovative solutions that make it possible to endow traditional products with digital characteristics. This is reflected in the redesign of experiences, products and services. In this way, multiple opportunities are emerging to expand businesses, which both small and large companies can take advantage of.
These technologies include new realities such as virtual reality, augmented reality and mixed reality. These technologies have not only revolutionised the market, but have also boosted the economy. According to the PwC study, Seeing is believing, virtual reality and augmented reality will increase global GDP by 1.5 trillion dollars by 2030. This figure reinforces the importance of these new technologies as they will favour an increase in the productivity and profitability of companies, fostering the growth of the world economy.
Here we tell you about the characteristics of these technologies and some of their many applications.
Virtual reality is defined as a technology that allows the user to immerse themselves in 3D scenarios with 360º videos created with a computer. To be able to use it, it is necessary to have an HMD or a device that allows the person to observe the created environment. This technology has always been closely linked to entertainment and video games, although its versatility has led it to be introduced in other sectors.
One of the applications of this technology in companies is employee training. Virtual reality allows the learner to be transported to any scenario, allowing them to be introduced to complex or high-pressure situations so that they can practice and be prepared for the future. For example, a healthcare professional can prepare an intervention before carrying it out or a manager can practice an important presentation by simulating the scenario in which it will take place. Another application of virtual reality is linked to tourism companies, allowing a person to travel the world from the comfort of their own home using the appropriate devices.
Augmented reality involves the use of real-time information in the form of text, audio or other virtual formats, allowing part of the real world to be visualised through a mobile phone or head-mounted device. The main difference between augmented reality and virtual reality is that augmented reality enhances the user's interaction with the environment while virtual reality seeks to evade it.
Augmented reality is being widely used in many sectors, especially in the retail sector. Many shops are already using this tool to provide customised routes, additional product information and in-store discounts. Some of the examples where the use of this technology is more widespread are clothing shops, where customers can 'try on' the product remotely before buying it; or decoration shops, allowing you to see how the product or furniture looks in the different rooms of your home.
Mixed reality is the combination of the two previous realities. It mixes both real and virtual objects and people, creating unique user experiences, due to its interactive and immersive characteristics.
Mixed reality can be applied in almost any sector, as it brings together a wide variety of applications. One of them is product development. It can shorten the time and costs involved in designing and prototyping a product. In this way, designers can be more creative and innovative, the product is better adapted to the needs of customers and the company can market it sooner.
The applications of these technologies are numerous and growing every day.
Another significant application of these technologies is in marketing and communication. All of them have enabled brands to interact with customers through immersive, engaging and direct experiences. No matter where your customer is, you can communicate with them and offer them a controlled and satisfying user experience, and you can even create unimaginable scenarios, and strengthen the bond and loyalty. You will provide more original and varied content, managing to surprise and impact your consumer. In this way, you will be able to differentiate yourself and be more memorable.
These technologies are becoming more and more widespread in society, favouring the emergence of new services and reinventing the purchasing process. It is important that if you are going to introduce one of these technologies in your SME you ensure that it works correctly, establishing checkpoints and review points to offer an excellent experience to your user. The possibilities and opportunities with these technologies are endless... Are you ready for the new reality?